Founder and lead consultant

Margaret Mitchell-Jones

Margaret is a strategic communications advisor with a passion for helping organizations find clarity in complex moments.

Her career has been spent working at the intersection of leadership, storytelling, and strategy—supporting organizations as they navigate change, articulate their vision, and communicate with purpose.

Her work has largely been in environments where the stakes are high and the context is complex—where clear, thoughtful communication is essential.

The most effective communication is not about saying more—it’s about saying what matters, clearly and credibly.

Naturally curious, she can be counted on to ask one more question than expected: listening closely, understanding deeply, and helping uncover the story beneath the surface.

Zirka Communications reflects that approach. Inspired by the idea of a “north star,” the work is grounded in helping organizations find direction, alignment, and clarity—especially when you need experienced leadership or the path forward isn’t obvious.